Change is beautiful | Melbourne photographer

About a year ago, loyal blog followers will remember that I had a gorgeous new logo designed for me that was so much more fitting and reflective of me than my original one. I loved my logo. I still do. But I realised that the logo, and indeed the direction my lovely business was headed, no longer suited its surroundings.

I began the arduous task of trying to re-brand.

I needed my online presence to reflect everything about the way I approach my photography and the beautiful people with whom I am blessed to share amazing moments. It needed to encapsulate feeling (as well as being practical) - comfort, serenity, love, tenderness and care – like the images I capture are a reflection of my heart, my branding needed to reflect those same qualities. I spent more hours in what I like to call ‘concept’ mode for far longer than I care to admit to – it had to be right, it had to be me.

When this all finally came together, I felt like a great weight had been lifted off my shoulders. All of the puzzle pieces finally fit. It was all there in front of me, and I was itching to share it with everyone – a celebration of all of the amazing people that have come into my life. It felt right, and I’m so happy to see it all come to life. Yes, change is beautiful.

Welcome to my heart, my sanctuary, my new home. Sit down, and stay a while.

Welcome to the new Kristen Cook | Photographer.

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This entry was written by Kristen, posted on 20 August, 2010 at 9:00 am, filed under General and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

22 Comments

  1. Natalie Bice said . . .

    So beautiful Kristen and so you.

    Posted 20 August, 2010 at 9:29 am | Permalink
  2. Sharon Mallin said . . .

    To sum it up in one word – perfection!

    Posted 20 August, 2010 at 9:42 am | Permalink
  3. Gemma Carr said . . .

    Re-branding is a BIG job and you did it! LOVE the new look and can’t wait to see more of your amazing work.

    Posted 20 August, 2010 at 10:40 am | Permalink
  4. Angela Higgins said . . .

    Exquisite :) When you lead with your heart, you can never go wrong. Your new sites feel like a warm hug :)

    Posted 20 August, 2010 at 10:44 am | Permalink
  5. Sandy said . . .

    Congratulations Kristen! The new ‘you’ is beautiful and gorgeous just like your amazing, stunning images.

    Posted 20 August, 2010 at 10:45 am | Permalink
  6. Christine Pobke said . . .

    congrats darling girl… this looks so beautiful and classy and totally YOU. loving every bit of it. :) xoxo

    Posted 20 August, 2010 at 11:11 am | Permalink
  7. Robyn Geering said . . .

    So earthy, so very you. Your work just shines through. Congratulations, it is just perfect.

    Posted 20 August, 2010 at 11:23 am | Permalink
  8. Jen said . . .

    Stunning!!! So so beautiful. It truly is a perfect home for your organically beautiful work. You are such an inspiration!

    Posted 20 August, 2010 at 12:28 pm | Permalink
  9. Susan said . . .

    beautiful Kristen!

    Posted 20 August, 2010 at 12:55 pm | Permalink
  10. Melanie Birt said . . .

    congrats Kristen, its gorgeous…

    Posted 20 August, 2010 at 1:38 pm | Permalink
  11. Seona said . . .

    Kristen, your new site reflects your photography style, soft, gentle & beautiful. Congratulations on the “new you” Seona x

    Posted 20 August, 2010 at 4:06 pm | Permalink
  12. Lea said . . .

    oh Kristen !

    oh!

    so lovely, so you.

    Congratulations

    x

    Posted 20 August, 2010 at 6:52 pm | Permalink
  13. Carrie said . . .

    Congratulations on the new look Kristen! Simply beautiful :)

    Posted 20 August, 2010 at 7:45 pm | Permalink
  14. kylie said . . .

    Stylish. Uncomplicated. Organic.
    This reflects your work perfectly.
    Wonderful job !

    Posted 20 August, 2010 at 8:34 pm | Permalink
  15. vikki kourbelis said . . .

    Ohhhhh Kristen! Absolutely stunning! As a long time admirer of your work I have to say you have really set your look and brand so well in your new site. It is so YOU!

    Posted 20 August, 2010 at 9:06 pm | Permalink
  16. Natalie Davies said . . .

    I love the new look!!!

    Posted 20 August, 2010 at 11:29 pm | Permalink
  17. bec+fo said . . .

    simple, classy, perfect. just like you and your work. congrats lovely lady xx

    Posted 21 August, 2010 at 8:16 am | Permalink
  18. Rana :) said . . .

    Beautiful, simple, natural just lovely.

    Posted 21 August, 2010 at 4:12 pm | Permalink
  19. jael deyoung said . . .

    Kristen….it’s absolutely beautiful and well worth the wait. Sheer perfection!

    Posted 22 August, 2010 at 12:43 am | Permalink
  20. Skye said . . .

    IT’S SO BEAUTIFUL! I was actually contemplating having a fifth child while watching your newborn slideshow. I’ve never done that before! haha I really love how simple everything is, yet so gorgeous. Nice job!!!

    Posted 22 August, 2010 at 6:07 pm | Permalink
  21. Amanda Keeys said . . .

    Very nice Kristen. It does indeed match with your work so beautifully now.

    Posted 24 August, 2010 at 12:44 pm | Permalink
  22. Bec said . . .

    Very lovely! It is very sweet and simple and lets your images speak for themselves. Congrats, it’s beautiful.

    Posted 26 August, 2010 at 9:27 am | Permalink

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